This year 2024 JOVI will beno less than 85 years old, a lifetime of bringing art to schools and homes all over the world.
We wanted to celebrate it in a way that really represented us: artistic, original, colourful and close. That's why, on 23 March, we organised a creative street event in Rubí, our city. An experience open to everyone, with the participation of young and old alike.
We set up a blank canvas 8 metres long and 2 metres high to whichmore than 170 peoplespontaneously gave colour. After more than 6 hours, the mural was finally completed, revealing an original drawing. This drawing was completely designed by the JOVI creative team, who created an image that could be painted together spontaneously through the numerical pixel system and colour assignment.
